Your Estate's Intelligent Assistant.
Inside your WhatsApp. She never forgets a deal.
Waitlist ClosedEstell in Action
Estell
active intelligence · online
01 · How It Works
Private onboarding to your first deal in under a week.
The public waitlist is closed for now. Estell is evolving quickly, and we're working directly with a small group of clients while the public story catches up.
Public waitlist is closed
Estell has evolved quickly, and this page no longer reflects how we are working with clients today. Rather than accept public applications into an outdated flow, we closed the waitlist.
Waitlist Closed
Public waitlist is closed
Estell has evolved quickly, and this page no longer reflects how we are working with clients today. Rather than accept public applications into an outdated flow, we closed the waitlist.
Waitlist Closed
What It Does
Four ways in. One brain that never forgets.
However your deal info arrives, Estell captures it, connects it, and recalls it when you need it.
The Forward
Forward anything. Estell figures it out.
Estell
Forwarded message
What It Does
Four ways in. One brain that never forgets.
However your deal info arrives, Estell captures it, connects it, and recalls it when you need it.
The Forward
Forward anything. Estell figures it out.
Forward any message. Estell reads it, extracts all deal terms, and asks just one clarifying question if needed. Two taps to log a deal update from any conversation.
Estell
Forwarded message
What It Does
Four ways in. One brain that never forgets.
However your deal info arrives, Estell captures it, connects it, and recalls it when you need it.
The Forward
Forward anything. Estell figures it out.
Forward any message. Estell reads it, extracts all deal terms, and asks just one clarifying question if needed. Two taps to log a deal update from any conversation.
Estell
Forwarded message
Stop updating your CRM from memory.
The problem
Most brokers dread CRM data entry not because it takes long, but because they have to reconstruct the week from nothing. By Monday you are trying to remember who you called Thursday.
Estell
active intelligence · online
With Estell
Estell captures everything as it happens. When you sit down to update your CRM, she gives you an organized summary: every deal, every contact, every task.
guessing → reading accurate notes
Works alongside
+ any CRM your firm usesEstell does not replace your CRM. She makes sure what goes into it is actually accurate.
Your deals stay yours.
Commercial real estate runs on confidentiality. Estell is built with that in mind. You control what she knows, and she never acts without your explicit instruction.
You control what Estell knows
Estell only captures what you explicitly forward, voice, or send. She never reads your messages in the background, lurks in group chats, or accesses anything on your phone. Nothing is logged without your deliberate action.
PIPEDA and PIPA BC Compliant
Built for Canadian brokers under Canadian privacy law. Your data is handled in full compliance with PIPEDA and BC's Personal Information Protection Act. Privacy policy reviewed by legal counsel.
Fully isolated accounts
Every broker's data is completely separate. No broker can ever access another broker's deals, contacts, conversations, or documents. Not through Estell, not through any back door.
Built on official infrastructure
Estell runs on Meta's official WhatsApp Business API, not unofficial workarounds. Your messages are encrypted in transit. Your deal intelligence is never shared, sold, or used to train models.
The public waitlist is closed.
Estell has evolved beyond what this page currently describes. Rather than invite new public applications into an outdated flow, we're working directly with clients in a more hands-on rollout.
Status
Public applications are no longer open.
Current rollout
We are onboarding a small group of clients directly.
Already joined?
Estell will follow up directly where relevant.